Nicole Hyatt Pioneers Mobile Sunless Tanning Revolution
Nicole Hyatt's Tan on the Run transformed the beauty industry by making mobile spray tanning a luxury, eco-friendly experience available at home.

In a world where convenience is king, Nicole Hyatt has emerged as a visionary by transforming how sunless tanning is delivered. Her innovative company, Tan on the Run, has redefined luxury beauty services by bringing them directly to clients' doorsteps.
Hyatt's journey began with the aim to make professional tanning more accessible and safer. What was initially a side project in Toronto quickly blossomed into a full-fledged mobile beauty empire, challenging traditional norms and setting new standards.
A Vision Born from Necessity
Hyatt was driven by a simple observation: traditional tanning methods were inconvenient and potentially harmful. She noted how women often had to cancel appointments due to logistical challenges like finding childcare or juggling busy schedules, which made traditional salon visits impractical.
Her radical solution was to offer mobile spray tanning services, a concept nearly unheard of at the time. By using eco-friendly, skin-nourishing formulas and hiring certified technicians, Hyatt's team could deliver professional spa services in any location, from homes to offices and events.
Overcoming Initial Skepticism
Launching a mobile beauty service was not without its hurdles. Many were skeptical of receiving salon-quality results in the comfort of their homes. Rather than deterred, Hyatt invested in comprehensive training for her technicians and developed robust certification standards to ensure consistency and quality.
Her perseverance paid off when the fashion and entertainment industries embraced her services. This acceptance by a demanding clientele proved to be a pivotal moment, propelling Tan on the Run into the spotlight and establishing it as a trusted name in mobile beauty.
Gaining National Recognition
Hyatt's breakthrough moment came when she showcased her business on Canada's Dragons’ Den. This exposure not only validated her mobile service model but also opened doors to new franchise opportunities. Her appearance demonstrated the potential for mobile beauty to be both professional and scalable.
With this national recognition, Tan on the Run expanded its reach, capturing the attention of celebrities and high-profile events, further cementing its status as a premier mobile tanning service.
An Empowering Franchise Model
What distinguishes Tan on the Run from other franchises is its accessibility. By eliminating the need for a physical location, it offers a lower-cost entry point, attracting entrepreneurs, especially women, who seek flexible career opportunities without the overhead typically associated with retail spaces.
The franchise model provides comprehensive training and support, leveraging nearly two decades of expertise. This approach empowers franchisees to integrate their businesses into their lives seamlessly, offering them the freedom and support to thrive.
Leading the Future of Beauty
Tan on the Run continues to lead the charge in the beauty industry by emphasizing personalization and convenience. The company's forward-thinking approach positions it at the forefront of a movement that values quality and accessibility.
For those interested in entering the beauty industry, joining Tan on the Run means tapping into a proven business model with robust support and brand recognition. As the demand for mobile services grows, Tan on the Run stands ready to expand its footprint, bringing luxury tanning to even more communities.
Nicole Hyatt has not only built a successful business but has also paved the way for a more inclusive and flexible work model, proving that convenience and quality can indeed go hand in hand.
Womens Magazine Contributor
Rosa Lindholm
Covers fashion and beauty, following the designers, the labels and the products that earn their place.
This article features partner, contributor, or branded content from a third party. Members of the Womens Magazine editorial staff were not involved in the creation of this content. All views and opinions are those of the contributor alone.



